Enquiry of consumers

In my previous blog I wrote about the issues that Carrefour has to deal with. That’s why I think it’s important to know what consumers really want. Therefore, I looked up something that involved supermarkets or consumers. On the site of Deloitte I found a study of consumers. With this research, supermarkets will know the new trends of consumers. This is a yearly investigation, which is formulated together with Flycatcher.

In the enquiry, they examine different subjects like comparison of prices, parking places, quality aspects. These themes are important for the supermarkets. Consequently, they know what consumers want and they can cater for it.

I will discuss some useful results that can be interesting for supermarkets. Most of the people visit the store more than once a week. Therefore, it’s not necessary to offer a delivery service. The most important thing of a supermarket is definitely the price. An other aspect that is also fundamental is the freshness of fruit and vegetables. Moreover, kind staff is certainly an amenity.

Furthermore, parking places are needful. Good quality and a generous choice in the line of products is what consumers need. 25% of the consumers has complaint at the supermarket or wanted to. Products that weren’t present, expired storage life date or bad quality of a product can be causes for the complains.

I think that a research like this is necessary because supermarkets can adapt their store to the consumers. For example, like I said, consumers think it’s very important to have parking places, if the consumers can’t park their car, they will go somewhere else. Accordingly, supermarkets needs to take care of enough places for their clients.

Read the enquiry