zaterdag 27 februari 2010

Cow poop!


Last week I wrote my blog about Deloitte, which made it possible to apply by your mobile phone. So we knew allready that Deloitte is a company that responds to trends. But do you know that Deloitte has actually a YouTube account? I found it accidentally by googling.

There was one video that got my attention. The commercial called "What if your work mattered to the world?" and the first thing you got to see was a woman standing in a cow barn. It is about 4 consultants from Deloitte, who are participating in a project. The project is out for recycle cow dung.
The 4 employees are telling why they are so enthusiastic to participate. They took everything for granted and they hardly dwell on the fact where the milk and other natural products come from. So working with cows adds variety to their job.

“Why cow poop?”, you probably will think. Cow dung affects climate change by the gases they emit. Their excrements can be converted into energy. Farmers are aware that their activities could disrupt the nature. Deloitte helps the farmers with the implementation of the processing machine and they also give advice.

In my view Deloitte made a good decision to help to farmers and so they can help indirectly the environment. Besides this, I definitely think that consultants cannot really know the needs of farmers. The professional business of consulting is in no case comparable with the agriculture. It is a world of difference.

Watch the video on YouTube.

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